Royal Mail needs an online community strategy

Royal Mail has a chance to become a heavyweight brand online, having so far had very little commercial exposure to the Web (its websites are weak, and the idea that Royal Mail benefits from Internet shopping mailouts is merely an accident). Given its suitability for online services such as community, local search and classifieds, Royal Mail is one of the most underperforming UK companies online. More

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Tags: On-linestrategy, community